A complete acquisition + automation system for foundation repair and basement waterproofing contractors. We run your Meta ads, build your funnel, and connect your AI suite — receptionist, database reactivation, and speed-to-lead — all feeding directly into your booked calendar. No missed emergency calls. No quotes lost to faster competitors. No leads slipping through after a heavy rain.
Founding cohort closes May 20 · 3 of 10 spots remaining · Founding rate locked for life
Two sides feeding one engine: Meta ads + a lead funnel bring you panicked homeowners with wet basements and foundation cracks. Three AI tools (receptionist, database reactivation, speed-to-lead) qualify them and book directly into your calendar — 24/7, even at 2am during heavy rain.
Most foundation contractors don't have a marketing problem — they have a response-time problem. Emergency calls come in at 11pm during heavy rain. Quotes get sent after inspections. And then the leaks start: missed calls during job days, slow follow-ups, dropped estimates lost to faster franchises. The more leads you generate, the faster the pipeline leaks.
A homeowner finds water in their basement at 11pm. They start dialing every foundation contractor on Google. The first one who answers wins the job — and that's almost never the contractor whose office closes at 5pm. Speed-to-lead determines who closes.
~52% of emergency calls lost to voicemailHomeowner requests a foundation inspection after seeing a crack. Your team sends a quote. They don't respond. You don't follow up. They get three other quotes and pick a national franchise (Basement Systems, Groundworks) who pinged them three times. You lost a $12,000 job because of timing, not quality.
$80K-$240K dormant quote pipeline"Contact us" forms get submitted at 11pm during a storm. Your team sees them at 9am the next day. By then the homeowner has already booked a competitor who texted back in 60 seconds.
3-5x ROAS sitting on the tableWe don't get paid until your math works. Here's the realistic 90-day picture for a typical foundation/waterproofing contractor with our full system installed.
Translation: We deliver 40 qualified homeowners and $440K in pipeline value. Even at a conservative close rate, you're netting roughly 19x our agency fee. And if we miss 40 booked appointments, we work for free until we hit it. Period.
Most agencies hand you raw leads and hope your team converts them. We control the entire pipeline — from the moment a panicked homeowner searches "wet basement near me" to the moment they're booked on your inspection calendar.
Meta ads engineered specifically for homeowners actively searching for foundation repair, basement waterproofing, and crack repair in your service area. Pixel + Conversions API installed. Audience targeting locked to wet-basement intent signals, post-storm damage searches, and foundation crack symptoms. Live within 5-7 business days.
Our AI Intake Rep responds instantly to every web form, missed call, and inbound emergency inquiry — including 11pm storm-driven calls. It qualifies the prospect (homeowner status, service address, problem type, urgency level), gathers the key inspection details, and routes viable jobs directly into your inspection calendar as same-day or next-day appointments.
Our AI doesn't just qualify the good prospects — it ruthlessly DIS-qualifies the wrong ones. Homeowners outside your service area, renters who can't authorize structural work, "just curious" callers without a real problem — all filtered automatically. You only meet with prospects who have an actual foundation or basement issue and authority to buy.
Most foundation contractors come to us with strong referrals but a leaky intake process. Some need only the AI side. Others need the full acquisition + automation engine. Founding cohort closes May 20. New clients after this date pay full standard rates with no founding discount.
No upsells. No "premium" add-on required. Founding cohort members on Tier 02 get the complete acquisition + automation engine from Day 1 — locked at the founding rate for life.
We're confident enough in this offer to keep working at zero cost until we deliver. The math is overwhelmingly in your favor at foundation ticket sizes — and we know it.
If our system doesn't deliver at least 40 booked foundation/waterproofing inspection appointments on your calendar within 90 days — equivalent to $440,000+ in pipeline value at $11K avg ticket — we work for free until you do. We keep running ads, optimizing campaigns, and managing your AI Receptionist at zero additional agency fee until you hit 40 booked appointments. No catch. No fine print.
"Booked appointment" means: a homeowner in your service area who provided their address, indicated genuine interest in foundation repair, basement waterproofing, or related structural work, and committed to a scheduled inspection appointment on your calendar. Tier 02 clients only — requires minimum $75/day ad spend for the full 90 days. Tier 01 guarantee measured against booked appointments from existing lead sources + DB reactivation only.
Simple — if we don't deliver 40 booked inspections in 90 days, we work for free until we do. We keep running ads, optimizing campaigns, and managing your AI Receptionist at zero additional cost. We can make this guarantee because we control the entire pipeline (ads + AI intake + calendar booking) instead of just sending you raw leads. The math works out for both sides — or we keep working until it does.
Tier 01 ($1,500/mo) is the AI automation engine — receptionist, database reactivation, speed-to-lead. It plugs into your existing lead sources (referrals, Google ads you already run, etc.) and stops the leaks. Tier 02 ($3,000/mo) adds the full lead generation stack on top: Meta ad campaigns, custom creative, landing pages, pixel setup, audience targeting. Most foundation contractors with steady referral flow start with Tier 01. Most who need new lead volume go straight to Tier 02.
Foundation jobs run $8K–$15K average vs $400–$1,800 for HVAC and gutters. 40 booked foundation appointments = $440K+ in pipeline value, more than gutters and HVAC combined. We chose a number that's defensible at foundation economics and reflects what your business actually closes — not a vanity metric.
Tier 01: 5-7 business days from signing — your AI Receptionist is live first, then DB reactivation. Tier 02: 10-14 business days — same as Tier 01 plus 5-7 additional days for Meta ads to be reviewed and approved. From signed agreement to first appointment booked: usually 10-21 days total depending on tier.
No (Tier 02 only). The Tier 02 agency fee covers our service (ad management, creative, AI Receptionist, automations, reporting). You pay your own ad spend directly to Meta — typically $75-200/day for foundation contractors. We recommend $100/day during peak rainy seasons (spring + fall) to capture surge demand. Minimum spend to qualify for the 40-appointment guarantee is $75/day.
Most of our foundation clients had ads running before us — usually with poor results. We migrate everything cleanly without losing your data or pixel history. If you're under contract with another agency, we'll wait until that contract ends. We won't ask you to break a contract.
No. We train it on how you actually answer — your greeting, your tone, your emergency triage process. You'll hear it on a real call before it ever goes live. It handles panicked customers calmly, with empathy, and walks them through what to do until your team can call back.
They're tough competitors because they have national brand recognition and big ad budgets. But they're also slow — they route emergency calls through call centers that go to voicemail after-hours and respond to web forms in 24-48 hours. Your AI Receptionist + Speed-to-Lead beats them on response time every single time. Speed wins emergency foundation calls. Period.
Cohort agreements include a 6-month minimum so we can deliver on the 40-in-90 guarantee. After 6 months, no lock-in — month-to-month. The only thing that locks permanently is the founding rate — once you cancel, you forfeit your $1,500/$3,000 locked-for-life pricing. New customers post-May 20 pay full standard rates with no founding discount available.
You're one of 10 foundation contractors we're accepting at this rate. 3 spots remaining. After May 20, the founding rate closes and new clients pay full standard rates from day one with no founding discount. Today we sign the agreement, kick off onboarding immediately, and your system goes live within 14 days.